Business
How new businesses start: where ideas come from, the risks and rewards of enterprise, spotting an opportunity, putting a business idea into practice, making the business effective and the wider world it works in.
Chapters
Open a chapter for its lessons.
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1
Enterprise and entrepreneurship
Why and how new business ideas come about, what an entrepreneur risks and stands to gain, and how businesses add value to meet customer needs.
3 lessons
29 questions -
2
Spotting a business opportunity
What customers need, how businesses find out through market research, how a market is divided into segments, how market maps reveal gaps, and how…
5 lessons
46 questions -
3
Putting a business idea into practice
What a new business sets out to achieve, how revenue, costs and profit are calculated, when a business breaks even, why cash matters more than profit…
5 lessons
45 questions -
4
Making the business effective
The choices that help a small business succeed: how it is owned and whether to buy a franchise, where it is located, how its marketing mix fits…
4 lessons
36 questions -
5
Understanding external influences on business
The people and forces outside a small business's control: its stakeholders, changing technology, the law, the state of the economy, and how a…
5 lessons
45 questions